As a design thinking company, people are at the center of our approach. This involves undertaking a thorough understanding of our clients, their passion and curiosity, and the problems they want to address. We utilize qualitative research methods (e.g., observations, interviews, focus groups) to inform our design. Together, we go through a process that involves pinpointing the problem, prototyping a solution, and ultimately implementing the solution. When designing solutions that impact the community, 68th St. makes sure to rely upon local expertise to ensure sustainable solutions.